The Science
Decades of peer-reviewed research in behavioral economics and cognitive psychology.
BiasProof training isn't based on pop psychology or self-help intuitions. Every exercise draws on empirically validated research about how human cognition fails—and what actually helps.
Foundational Research
Kahneman and Tversky's work from the 1970s through 2000s established the entire field of heuristics and biases. Their landmark papers on "Judgment Under Uncertainty" provide the framework for understanding anchoring, availability, loss aversion, and overconfidence.
Kahneman's 2011 book Thinking, Fast and Slow remains the definitive popular introduction to dual-process theory: the distinction between fast, intuitive System 1 and slow, deliberate System 2 thinking.
Explore the research →The Psychology of Persuasion
Cialdini's "Influence" principles—Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity, and Unity—explain exactly how modern scammers hack your social compliance instincts.
Understanding these principles doesn't just help you resist manipulation. It helps you recognize when you're being played in real time: the fake urgency, the manufactured consensus, the borrowed authority.
The 7 Principles of Persuasion →What Actually Works
Knowing about biases isn't enough. Arkes and collaborators have decades of research specifically on what reduces bias in practice. His intervention studies indicate which training approaches have empirical support—and which are just plausible-sounding theater.
Key finding: awareness alone doesn't debias. You need repeated practice with feedback, ideally under time pressure that mimics real decision conditions.
Debiasing research →Why This Matters for Training
Most "cognitive bias" content stops at awareness: learn the names, feel enlightened, change nothing. The research shows this doesn't work.
BiasProof is designed around what the science says actually helps: timed scenarios that build pattern recognition, immediate feedback, and repeated exposure across contexts. We're not trying to make you smarter. We're trying to make your instincts faster.
Put the Research into Practice
90 seconds a day. 3 scenarios. Real pattern recognition.
Download on the App Store